Navigating the Choices in Exterior Building Signs

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A light up monument sign that advertises behavioral and psychological services.

Choosing the right exterior building sign is a crucial decision for any business. It’s not just about making your presence known; it’s about conveying your brand’s message and making a lasting impression. With a variety of options available, selecting the perfect sign can be a daunting task. Here, we’ll explore some key considerations to help you navigate the choices in exterior building signs.

Understanding Your Options

Channel Letters

Channel letters are a popular choice for many businesses. They offer a clean, professional look and are highly customizable. Whether you opt for LED illumination or a classic non-lit design, channel letters can be tailored to match your brand’s style.

Cabinet Signs

Cabinet signs, also known as box signs, are versatile and can be illuminated or non-illuminated. They provide a large surface area for your branding and are excellent for high-visibility locations.

Dimensional Letters

For a sophisticated and modern look, dimensional letters are an excellent choice. They add depth to your signage and can be made from various materials, including metal, acrylic, or foam.

Pylon and Monument Signs

Pylon signs are tall and meant to be seen from a distance, making them ideal for businesses near highways or major roads. Monument signs, on the other hand, are lower to the ground and offer a more architectural look, perfect for corporate campuses or shopping centers.

Consider Your Brand and Location

Your sign should reflect your brand’s personality and values. A tech company might opt for a sleek, modern design, while a boutique store may choose a more classic, elegant look. Additionally, consider your location. A sign in a bustling urban area might need to be more vibrant and eye-catching than one in a quieter, suburban setting.

Compliance with Local Regulations

Before finalizing your sign design, it’s essential to understand local zoning laws and regulations. These can affect the size, height, and illumination of your sign. Working with a local sign company in Saskatoon can help ensure that your sign complies with all local guidelines.

Durability and Maintenance

Consider the durability of the materials used in your sign, especially in harsh weather conditions. Maintenance is also a key factor; choose materials and designs that are easy to clean and maintain.

Partner with the Right Sign Company

Choosing the right sign company is as important as the sign itself. Look for a company that offers custom signage solutions and can guide you through the design and installation process. A good sign company will understand your needs and provide valuable insights into what works best for your business.

Incorporating Technology

Incorporating technology, like LED lighting, can make your sign more energy-efficient and eye-catching. Digital displays offer the flexibility of changing your message as needed, making them a versatile choice for many businesses.


Your exterior building sign is often the first point of contact with potential customers. It’s an investment in your brand’s visibility and reputation. Whether you choose bold channel letters, an elegant monument sign, or dynamic digital displays, ensure that your sign aligns with your brand identity and meets your business needs. At Saskatoon Sign Company, we specialize in creating impactful building signs that capture your brand’s essence and leave a lasting impression.